Abstract #3462 - Best Practice: co-creation of a national safe sex campaign
Authors:
Presenting Author:
Mascha Feoktistova - MissBeautyglossAim:
Masha Feoktistova will show good practices of a safe sex campaign in the Netherlands. Dutch research (University of Amsterdam, 2011) showed a relationship between discussing safe sex and actual condom use, and collaboration with adolescents using social media proved successful to create campaign materials and share the safe sex message. The campaign was very visible, well received, and very effective (message transfer of 98%). The number of youths who reported bringing up the subject of condoms before they took of their pants rose from 56% before the start of the campaign to 74% three months laterGo Back