AIDSImpact.com:: - Santa Fe, USA 2011

Abstract #317 - The work of a lifetime: Symposium in honor of Martin Fishbein
Authors: Presenting Author: Dr Richard Wolitski - Centers for Disease Control and Prevention
Additional Authors: Dr. Dolores Albarracin,
Aim: Cosponsored by: AIDS Impact, Annenberg School of Communication and Annenberg Public Policy Center at the University of Pennsylvania; Bloomberg School of Public Health at Johns Hopkins University; Department of Psychology at the University of Illinois at Urbana-Champaign Symposium Co-Organizers (listed alphabetically): Icek Aizen, University of Massachusetts Amherst; Dolores Albarracin, University of Illinois at Urbana-Champaign; Richard Wolitski, Centers for Disease Control and Prevention
Method / Issue: This symposium will celebrate Marty Fishbein’s contributions to the behavioral sciences, communications and public health by bringing together his friends and colleagues to discuss his theoretical and empirical contributions while remembering his personal impact on all of us. After receiving his Ph.D. in Social Psychology from the University of California at Los Angeles in 1961, Marty joined the Department of Psychology and the Institute of Communications Research at the University of Illinois at Urbana Champaign. During the last five years before becoming Emeritus at the University of Illinois, Marty worked at the CDC (Centers for Disease Control and Prevention), where he served as Acting Chief of the Behavioral Intervention Research Branch of the Division of STD Prevention. In 1997, Marty became the Harry C. Coles, Jr. Distinguished Professor of Communication and Director of the Health Communication Program in the Public Policy Center of the Annenberg School for Communication at the University of Pennsylvania. He died suddenly on November 27, 2009, while visiting London for a meeting of the organizing board of AIDS Impact, in preparation for the 2011 conference in Santa Fe, New Mexico.
Results / Comments: The symposium will be structured into three parts (a) Theory of Reasoned Action, (b) Using the Theory of Reasoned Action to Decrease HIV/STI Infections, and (c) Disseminating and Implementing Interventions Based on the Theory of Reasoned Action. Scientific presentations within these modules will alternate with personal remembrances from Marty’s friends and colleagues who have agreed to be a part of the formal program. In addition, participants in the symposium will also have an opportunity to share their own reflections and remembrances.
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